Mid-Flight Display Checks That Protect Promo ROI

Many trade calendars fund an impressive build and then go quiet until the post-campaign review. By then, the endcap may have been stripped for a competitor three days after launch.

A mid-flight visit—typically day four to seven of a two-week promo—captures sustain rate while there is still time to reinstate. Auditors note fixture type, height, POS completeness, and whether the agreed SKU mix is still present.

Brands that bake mid-flight checks into agency SLAs see fewer surprise claim disputes. The photo trail is shared early, so retailers and agencies correct course before the promo window closes.